Research Methods

Czarniawska, B. (1998)
Anticipation & Prediction

Semantic reading & Semiotic reading

Narrative seems to be a device which can bridge action (practices) enacted and objects (including objectified concepts, institutions, etc.)

Gubrium, J. (1988)
Structure as object and processes in which human actors are interacting making sense of their respective realities

Ethnomethodology: focusing on the process-side
However, investigating only those processes would bring us nowhere unless we at one point draw our attention to already existing structure as objects that have been being utlilised by human actors.

Noblit, G. W. and R. D. Hare (1988)
Interpretivist research aims at enriching human discourse.
Writing qualitative research reports necessarily requires to think about to whom the reports are addressed. Hence, in the process of writing, dialogue should be made between the author and the prospected audience.
The author's interpretation should naturally anticipate interpretations of the audience.
In order to make the author's interpretation more credible (or intelligible), ethnographies need to indicate that there exist multiple voices, thus, worldviews in our society while explicitly stating the author's ideological (theoretical) standpoint.